Insights · Applied thinking

Ideas that inform decisions.
Not content for its own sake.

Analysis, criteria and tools for entrepreneurs managing communication, media and growth.

How much to invest in communication and how to allocate the budget

A method for choosing priorities, timing and indicators before allocating resources across channels.

A practical method for connecting goals, audiences, messages, channels and measurement.

Criteria for investing in useful touchpoints without chasing every platform.

Two different roles: understanding which one your business needs at its current stage.